Copied
{
"category_label": "Pet Food",
"category_group": "Pet Supplies",
"root": {
"title": "Pet Food",
"subtitle": "Food for dogs, cats, and other pets—complete diets and treats.",
"tags": [
"pet food",
"dog food",
"cat food",
"pet nutrition",
"dry food",
"wet food",
"treats"
],
"children": [
{
"title": "Dog food",
"subtitle": "Complete diets and toppers for dogs.",
"tags": [
"dog food",
"canine nutrition"
],
"children": [
{
"title": "Dry dog food",
"subtitle": "Kibble and complete dry diets.",
"tags": [
"dry",
"kibble"
],
"children": []
},
{
"title": "Wet dog food",
"subtitle": "Canned, pouch, and wet complete meals.",
"tags": [
"wet",
"canned",
"pouch"
],
"children": []
},
{
"title": "Dog food toppers",
"subtitle": "Add-ins and meal enhancers.",
"tags": [
"toppers",
"mix-ins"
],
"children": []
}
]
},
{
"title": "Cat food",
"subtitle": "Complete diets and toppers for cats.",
"tags": [
"cat food",
"feline nutrition"
],
"children": [
{
"title": "Dry cat food",
"subtitle": "Kibble and complete dry diets.",
"tags": [
"dry",
"kibble"
],
"children": []
},
{
"title": "Wet cat food",
"subtitle": "Canned, pouch, and wet complete meals.",
"tags": [
"wet",
"canned",
"pouch"
],
"children": []
},
{
"title": "Cat food toppers",
"subtitle": "Add-ins and meal enhancers.",
"tags": [
"toppers",
"mix-ins"
],
"children": []
}
]
},
{
"title": "Small pet food",
"subtitle": "Nutrition for rabbits, guinea pigs, hamsters, and more.",
"tags": [
"small pets",
"rabbit",
"guinea pig"
],
"children": [
{
"title": "Rabbit & guinea pig food",
"subtitle": "Hay-based diets, pellets, and blends.",
"tags": [
"hay",
"pellets"
],
"children": []
},
{
"title": "Hamster & rodent food",
"subtitle": "Seed mixes, pellets, and complete diets.",
"tags": [
"rodent",
"hamster"
],
"children": []
},
{
"title": "Bird food",
"subtitle": "Seed, pellets, and complete mixes for birds.",
"tags": [
"bird",
"seed",
"pellets"
],
"children": []
}
]
},
{
"title": "Fish food",
"subtitle": "Food for freshwater and saltwater aquariums.",
"tags": [
"fish food",
"aquarium"
],
"children": [
{
"title": "Flake & pellet fish food",
"subtitle": "Staple diets for aquarium fish.",
"tags": [
"flakes",
"pellets"
],
"children": []
},
{
"title": "Frozen & live fish food",
"subtitle": "Supplemental proteins and treats.",
"tags": [
"frozen",
"live"
],
"children": []
}
]
},
{
"title": "Pet food by life stage",
"subtitle": "Tailored nutrition for every age.",
"tags": [
"life stage"
],
"children": [
{
"title": "Puppy & kitten",
"subtitle": "Growth-focused complete diets.",
"tags": [
"puppy",
"kitten"
],
"children": []
},
{
"title": "Adult",
"subtitle": "Everyday complete nutrition.",
"tags": [
"adult"
],
"children": []
},
{
"title": "Senior",
"subtitle": "Support for aging pets.",
"tags": [
"senior",
"mature"
],
"children": []
}
]
},
{
"title": "Pet food by dietary needs",
"subtitle": "Functional diets for health and wellness.",
"tags": [
"dietary needs",
"functional"
],
"children": [
{
"title": "Grain-free",
"subtitle": "No grains in the formula.",
"tags": [
"grain-free"
],
"children": []
},
{
"title": "Limited ingredient",
"subtitle": "Simplified ingredient profiles.",
"tags": [
"limited ingredient"
],
"children": []
},
{
"title": "Sensitive stomach & digestion",
"subtitle": "Gentle formulas for GI support.",
"tags": [
"digestion",
"sensitive stomach"
],
"children": []
},
{
"title": "Weight management",
"subtitle": "Calorie-controlled nutrition.",
"tags": [
"weight management",
"calorie control"
],
"children": []
},
{
"title": "Skin & coat support",
"subtitle": "Nutrients for healthy skin and fur.",
"tags": [
"skin",
"coat"
],
"children": []
},
{
"title": "Urinary health",
"subtitle": "Support for urinary tract wellness.",
"tags": [
"urinary"
],
"children": []
}
]
},
{
"title": "Pet food formats",
"subtitle": "Choose by texture and serving style.",
"tags": [
"format"
],
"children": [
{
"title": "Dry",
"subtitle": "Kibble and dry complete diets.",
"tags": [
"dry",
"kibble"
],
"children": []
},
{
"title": "Wet",
"subtitle": "Canned and pouch meals.",
"tags": [
"wet",
"canned",
"pouch"
],
"children": []
},
{
"title": "Freeze-dried",
"subtitle": "Lightweight, shelf-stable nutrition.",
"tags": [
"freeze-dried"
],
"children": []
},
{
"title": "Raw & gently cooked",
"subtitle": "Fresh-style diets (where available).",
"tags": [
"raw",
"gently cooked"
],
"children": []
}
]
},
{
"title": "Pet food flavors & proteins",
"subtitle": "Browse by taste and main protein.",
"tags": [
"flavor",
"protein"
],
"children": [
{
"title": "Chicken & poultry",
"subtitle": "Chicken, turkey, and related blends.",
"tags": [
"chicken",
"turkey",
"poultry"
],
"children": []
},
{
"title": "Beef & lamb",
"subtitle": "Beef, lamb, and related blends.",
"tags": [
"beef",
"lamb"
],
"children": []
},
{
"title": "Fish & seafood",
"subtitle": "Salmon, tuna, and other seafood proteins.",
"tags": [
"salmon",
"seafood"
],
"children": []
},
{
"title": "Turkey & duck",
"subtitle": "Turkey and duck-based formulas.",
"tags": [
"turkey",
"duck"
],
"children": []
},
{
"title": "Plant-based & alternative proteins",
"subtitle": "Non-traditional protein sources.",
"tags": [
"plant-based",
"alternative proteins"
],
"children": []
}
]
}
]
},
"facet_groups": [
{
"title": "Pet & life stage",
"description": "Filter by the pet you’re feeding and the age of the animal.",
"facets": [
"Pet type",
"Breed size",
"Life stage",
"Age range",
"Weight range"
]
},
{
"title": "Diet & health needs",
"description": "Functional diets and common nutrition requirements.",
"facets": [
"Diet type",
"Grain-free",
"Limited ingredient",
"Sensitive stomach & digestion",
"Skin & coat support",
"Weight management",
"Urinary health",
"Allergen-friendly",
"Veterinary\/therapeutic diet"
]
},
{
"title": "Format & serving",
"description": "Texture and packaging style for easy selection.",
"facets": [
"Food format",
"Texture",
"Packaging type",
"Portion size",
"Refrigerated required"
]
},
{
"title": "Flavor & ingredients",
"description": "Taste preferences and key ingredient attributes.",
"facets": [
"Primary protein",
"Flavor",
"Main ingredient",
"Added vitamins & minerals",
"Probiotics",
"Omega-3 (EPA\/DHA)",
"Prebiotics",
"No artificial colors",
"No artificial flavors",
"No preservatives"
]
},
{
"title": "Size & value",
"description": "Choose by quantity and price-friendly pack sizes.",
"facets": [
"Net weight",
"Count (pouches\/cans)",
"Serving size",
"Subscription eligible",
"Price per unit"
]
}
]
}