Navigation Tree

Main category structure used for browse paths, collection pages, breadcrumbs, and menu design.

Browse Layer
  • Cell PhonesShop smartphones and mobile phones by brand, network, and features
    smartphonesmobile phonescellular phoneswireless devices
    • Unlocked PhonesUse with any compatible carrier
      unlockedcarrier-agnostic
    • Carrier PhonesDesigned for specific mobile networks
      carrier-specificcontract
    • 5G PhonesNext-generation 5G connectivity
      5gfuture-ready
    • 4G LTE PhonesReliable 4G connectivity
      4glte
    • Budget PhonesValue-focused smartphones
      entry-levelvalue
    • Flagship PhonesPremium performance and camera systems
      high-endflagship
    • Refurbished PhonesCertified pre-owned devices
      refurbishedcertified
    • Rugged PhonesDurable models built for tough conditions
      ruggedwater-resistant

Searchable Facets

Normalized filters used for faceted navigation, internal search, merchandising rules, and AI recommendations.

Decision Layer

Network & Compatibility

Filter by connectivity and carrier compatibility

Network TechnologyCarrier CompatibilityUnlocked StatusSIM TypeeSIM Support5G Band Support

Device Specs

Key hardware and performance attributes

BrandModelStorage CapacityRAM SizeProcessor ChipsetScreen SizeRefresh RateOperating System

Camera & Media

Choose phones by imaging and display needs

Rear Camera CountRear Camera ResolutionFront Camera ResolutionVideo Recording CapabilityOptical ZoomCharging Type

Condition & Value

Shop by condition and pricing tier

ConditionWarranty IncludedPrice RangeTrade-In Eligible

Design & Use Case

Form factor and durability features

Form FactorWater Resistance RatingDrop Resistance RatingBiometric Unlock5G mmWave Support
Raw taxonomy JSON
{
    "category_label": "Cell Phones",
    "category_group": "Electronics",
    "root": {
        "title": "Cell Phones",
        "subtitle": "Shop smartphones and mobile phones by brand, network, and features",
        "tags": [
            "smartphones",
            "mobile phones",
            "cellular phones",
            "wireless devices"
        ],
        "children": [
            {
                "title": "Unlocked Phones",
                "subtitle": "Use with any compatible carrier",
                "tags": [
                    "unlocked",
                    "carrier-agnostic"
                ],
                "children": []
            },
            {
                "title": "Carrier Phones",
                "subtitle": "Designed for specific mobile networks",
                "tags": [
                    "carrier-specific",
                    "contract"
                ],
                "children": []
            },
            {
                "title": "5G Phones",
                "subtitle": "Next-generation 5G connectivity",
                "tags": [
                    "5g",
                    "future-ready"
                ],
                "children": []
            },
            {
                "title": "4G LTE Phones",
                "subtitle": "Reliable 4G connectivity",
                "tags": [
                    "4g",
                    "lte"
                ],
                "children": []
            },
            {
                "title": "Budget Phones",
                "subtitle": "Value-focused smartphones",
                "tags": [
                    "entry-level",
                    "value"
                ],
                "children": []
            },
            {
                "title": "Flagship Phones",
                "subtitle": "Premium performance and camera systems",
                "tags": [
                    "high-end",
                    "flagship"
                ],
                "children": []
            },
            {
                "title": "Refurbished Phones",
                "subtitle": "Certified pre-owned devices",
                "tags": [
                    "refurbished",
                    "certified"
                ],
                "children": []
            },
            {
                "title": "Rugged Phones",
                "subtitle": "Durable models built for tough conditions",
                "tags": [
                    "rugged",
                    "water-resistant"
                ],
                "children": []
            }
        ]
    },
    "facet_groups": [
        {
            "title": "Network & Compatibility",
            "description": "Filter by connectivity and carrier compatibility",
            "facets": [
                "Network Technology",
                "Carrier Compatibility",
                "Unlocked Status",
                "SIM Type",
                "eSIM Support",
                "5G Band Support"
            ]
        },
        {
            "title": "Device Specs",
            "description": "Key hardware and performance attributes",
            "facets": [
                "Brand",
                "Model",
                "Storage Capacity",
                "RAM Size",
                "Processor Chipset",
                "Screen Size",
                "Refresh Rate",
                "Operating System"
            ]
        },
        {
            "title": "Camera & Media",
            "description": "Choose phones by imaging and display needs",
            "facets": [
                "Rear Camera Count",
                "Rear Camera Resolution",
                "Front Camera Resolution",
                "Video Recording Capability",
                "Optical Zoom",
                "Charging Type"
            ]
        },
        {
            "title": "Condition & Value",
            "description": "Shop by condition and pricing tier",
            "facets": [
                "Condition",
                "Warranty Included",
                "Price Range",
                "Trade-In Eligible"
            ]
        },
        {
            "title": "Design & Use Case",
            "description": "Form factor and durability features",
            "facets": [
                "Form Factor",
                "Water Resistance Rating",
                "Drop Resistance Rating",
                "Biometric Unlock",
                "5G mmWave Support"
            ]
        }
    ]
}