Navigation Tree

Main category structure used for browse paths, collection pages, breadcrumbs, and menu design.

Browse Layer
  • Baby FormulaInfant and toddler nutrition formulas for feeding and supplementation
    infant formulababy nutritionpowder formulaready-to-feedtoddler formula
    • Infant Formula (0–12 Months)Stage 1–3 formulas for newborns through early infancy
      stage 1stage 2stage 3newborn
    • Toddler Formula (12+ Months)Stage 4+ formulas for older babies and toddlers
      stage 4toddler nutrition
    • Organic Baby FormulaCertified organic ingredients
      organic
    • Dairy-Based FormulaMilk-based formulas
      cow milkdairy
    • Soy-Based FormulaSoy protein formulas
      soy
    • Hypoallergenic FormulaPartially or extensively hydrolyzed formulas for sensitive digestion
      hydrolyzedhypoallergenic
    • Specialty / Medical Nutrition FormulaFormulas for specific dietary needs (e.g., reflux, colic, intolerance)
      specialtymedical nutrition
    • Gentle / Comfort FormulaFormulas designed for easier digestion and comfort
      gentlecomfort
    • Ready-to-Feed FormulaLiquid formula in bottles—no mixing required
      ready-to-feedRTF
    • Powder FormulaDry powder formula for mixing with water
      powdermix with water

Searchable Facets

Normalized filters used for faceted navigation, internal search, merchandising rules, and AI recommendations.

Decision Layer

Core

Key selection attributes for baby formula

Formula TypeFeeding FormatStage / Age RangeBrandFlavorGender

Dietary & Sensitivity

Filters for ingredient and sensitivity needs

Protein SourceLactose FreeDairy FreeSoy FreeGluten FreeHypoallergenic / Hydrolyzed

Nutrition & Ingredients

Nutrient and additive characteristics

Prebiotics (GOS/FOS)ProbioticsDHA / ARAIron ContentNucleotidesMCT (Medium-Chain Triglycerides)

Specialty Needs

Use-case oriented formula attributes

Reflux SupportGas / Colic SupportConstipation SupportSensitive StomachAllergy Support

Packaging & Value

Size and packaging options

Container TypeNet Weight / VolumeCount (Bottles / Cans)Single Serve vs Multi-PackSubscription Eligible
Raw taxonomy JSON
{
    "category_label": "Baby Formula",
    "category_group": "Baby & Kids",
    "root": {
        "title": "Baby Formula",
        "subtitle": "Infant and toddler nutrition formulas for feeding and supplementation",
        "tags": [
            "infant formula",
            "baby nutrition",
            "powder formula",
            "ready-to-feed",
            "toddler formula"
        ],
        "children": [
            {
                "title": "Infant Formula (0–12 Months)",
                "subtitle": "Stage 1–3 formulas for newborns through early infancy",
                "tags": [
                    "stage 1",
                    "stage 2",
                    "stage 3",
                    "newborn"
                ],
                "children": []
            },
            {
                "title": "Toddler Formula (12+ Months)",
                "subtitle": "Stage 4+ formulas for older babies and toddlers",
                "tags": [
                    "stage 4",
                    "toddler nutrition"
                ],
                "children": []
            },
            {
                "title": "Organic Baby Formula",
                "subtitle": "Certified organic ingredients",
                "tags": [
                    "organic"
                ],
                "children": []
            },
            {
                "title": "Dairy-Based Formula",
                "subtitle": "Milk-based formulas",
                "tags": [
                    "cow milk",
                    "dairy"
                ],
                "children": []
            },
            {
                "title": "Soy-Based Formula",
                "subtitle": "Soy protein formulas",
                "tags": [
                    "soy"
                ],
                "children": []
            },
            {
                "title": "Hypoallergenic Formula",
                "subtitle": "Partially or extensively hydrolyzed formulas for sensitive digestion",
                "tags": [
                    "hydrolyzed",
                    "hypoallergenic"
                ],
                "children": []
            },
            {
                "title": "Specialty \/ Medical Nutrition Formula",
                "subtitle": "Formulas for specific dietary needs (e.g., reflux, colic, intolerance)",
                "tags": [
                    "specialty",
                    "medical nutrition"
                ],
                "children": []
            },
            {
                "title": "Gentle \/ Comfort Formula",
                "subtitle": "Formulas designed for easier digestion and comfort",
                "tags": [
                    "gentle",
                    "comfort"
                ],
                "children": []
            },
            {
                "title": "Ready-to-Feed Formula",
                "subtitle": "Liquid formula in bottles—no mixing required",
                "tags": [
                    "ready-to-feed",
                    "RTF"
                ],
                "children": []
            },
            {
                "title": "Powder Formula",
                "subtitle": "Dry powder formula for mixing with water",
                "tags": [
                    "powder",
                    "mix with water"
                ],
                "children": []
            }
        ]
    },
    "facet_groups": [
        {
            "title": "Core",
            "description": "Key selection attributes for baby formula",
            "facets": [
                "Formula Type",
                "Feeding Format",
                "Stage \/ Age Range",
                "Brand",
                "Flavor",
                "Gender"
            ]
        },
        {
            "title": "Dietary & Sensitivity",
            "description": "Filters for ingredient and sensitivity needs",
            "facets": [
                "Protein Source",
                "Lactose Free",
                "Dairy Free",
                "Soy Free",
                "Gluten Free",
                "Hypoallergenic \/ Hydrolyzed"
            ]
        },
        {
            "title": "Nutrition & Ingredients",
            "description": "Nutrient and additive characteristics",
            "facets": [
                "Prebiotics (GOS\/FOS)",
                "Probiotics",
                "DHA \/ ARA",
                "Iron Content",
                "Nucleotides",
                "MCT (Medium-Chain Triglycerides)"
            ]
        },
        {
            "title": "Specialty Needs",
            "description": "Use-case oriented formula attributes",
            "facets": [
                "Reflux Support",
                "Gas \/ Colic Support",
                "Constipation Support",
                "Sensitive Stomach",
                "Allergy Support"
            ]
        },
        {
            "title": "Packaging & Value",
            "description": "Size and packaging options",
            "facets": [
                "Container Type",
                "Net Weight \/ Volume",
                "Count (Bottles \/ Cans)",
                "Single Serve vs Multi-Pack",
                "Subscription Eligible"
            ]
        }
    ]
}