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{
"category_label": "Baby Formula",
"category_group": "Baby & Kids",
"root": {
"title": "Baby Formula",
"subtitle": "Infant and toddler nutrition formulas for feeding and supplementation",
"tags": [
"infant formula",
"baby nutrition",
"powder formula",
"ready-to-feed",
"toddler formula"
],
"children": [
{
"title": "Infant Formula (0–12 Months)",
"subtitle": "Stage 1–3 formulas for newborns through early infancy",
"tags": [
"stage 1",
"stage 2",
"stage 3",
"newborn"
],
"children": []
},
{
"title": "Toddler Formula (12+ Months)",
"subtitle": "Stage 4+ formulas for older babies and toddlers",
"tags": [
"stage 4",
"toddler nutrition"
],
"children": []
},
{
"title": "Organic Baby Formula",
"subtitle": "Certified organic ingredients",
"tags": [
"organic"
],
"children": []
},
{
"title": "Dairy-Based Formula",
"subtitle": "Milk-based formulas",
"tags": [
"cow milk",
"dairy"
],
"children": []
},
{
"title": "Soy-Based Formula",
"subtitle": "Soy protein formulas",
"tags": [
"soy"
],
"children": []
},
{
"title": "Hypoallergenic Formula",
"subtitle": "Partially or extensively hydrolyzed formulas for sensitive digestion",
"tags": [
"hydrolyzed",
"hypoallergenic"
],
"children": []
},
{
"title": "Specialty \/ Medical Nutrition Formula",
"subtitle": "Formulas for specific dietary needs (e.g., reflux, colic, intolerance)",
"tags": [
"specialty",
"medical nutrition"
],
"children": []
},
{
"title": "Gentle \/ Comfort Formula",
"subtitle": "Formulas designed for easier digestion and comfort",
"tags": [
"gentle",
"comfort"
],
"children": []
},
{
"title": "Ready-to-Feed Formula",
"subtitle": "Liquid formula in bottles—no mixing required",
"tags": [
"ready-to-feed",
"RTF"
],
"children": []
},
{
"title": "Powder Formula",
"subtitle": "Dry powder formula for mixing with water",
"tags": [
"powder",
"mix with water"
],
"children": []
}
]
},
"facet_groups": [
{
"title": "Core",
"description": "Key selection attributes for baby formula",
"facets": [
"Formula Type",
"Feeding Format",
"Stage \/ Age Range",
"Brand",
"Flavor",
"Gender"
]
},
{
"title": "Dietary & Sensitivity",
"description": "Filters for ingredient and sensitivity needs",
"facets": [
"Protein Source",
"Lactose Free",
"Dairy Free",
"Soy Free",
"Gluten Free",
"Hypoallergenic \/ Hydrolyzed"
]
},
{
"title": "Nutrition & Ingredients",
"description": "Nutrient and additive characteristics",
"facets": [
"Prebiotics (GOS\/FOS)",
"Probiotics",
"DHA \/ ARA",
"Iron Content",
"Nucleotides",
"MCT (Medium-Chain Triglycerides)"
]
},
{
"title": "Specialty Needs",
"description": "Use-case oriented formula attributes",
"facets": [
"Reflux Support",
"Gas \/ Colic Support",
"Constipation Support",
"Sensitive Stomach",
"Allergy Support"
]
},
{
"title": "Packaging & Value",
"description": "Size and packaging options",
"facets": [
"Container Type",
"Net Weight \/ Volume",
"Count (Bottles \/ Cans)",
"Single Serve vs Multi-Pack",
"Subscription Eligible"
]
}
]
}